South Beach Dental began six years ago as a small practice in San Francisco, as a result of a vision to deliver dental services in a highly aesthetic environment while generating outstanding business metrics.
We were proud to open the doors to our new office two years ago at 290 King Street in San Francisco. With committed dentists and staff, we drew our business ideas from our individual experiences as associates in other practices across the country.
"KelKom balances price with value, quick communication with meaningful messages, and visibility with unobtrusive design"
Dr. Markus Watson, D.D.S.
San Francisco, California
Reason for Choice Of KelKom
Our business model covers a range of treatment services consistent with the specialization of each of our partners. Our practice environment supports our activities with seven treatment rooms integrated by state-of-the-art, IT-based diagnostic technologies. Individual patient treatment information delivers to each OP and throughout the practice via PC workstations.
Equally important to our business plan is our office environment aesthetics. Despite the dynamic environment, we desire overall calmness—meaning a lack of unwanted commotion.
With these business requirements in mind, we realized we needed an automated approach to facilitate communication in our back office for efficient and managed workflow. I and another partner drew on our experiences as associates using communication systems in other practices to identify a workflow communication system solution that fit our needs.
Clearly to us, communication should depend on two things—quick recognition of the message meaning, and acknowledgement of the message being received, without unnecessary complexity for users. We want a balance.
We quickly culled the field of products and approaches for reasons related to blunting our ability to efficiently manage our revenue-producing activities and ultimately our profitability. The reasons are ease of use, and poorly implemented communication and messaging approaches. For example, reading a PC screen and typing a response let alone seeing the screen at the 12 o'clock position while tending to a patient service, hard to see or read, and cumbersome to use hardware panels featuring mysterious combinations of buttons and text display characters. Out of balance.
Further intrigue was added by the price comparison we developed which seemed to suggest that higher prices are justified by products with communication schemes that are harder to use and more intrusive to efficient workflow. No balance whatsoever.
KelKom balances price with value, balances quick communication with meaningful messages, and balances visibility of messages with unobtrusive terminal design. Therefore, we chose the new digital KelKom system with page messaging, and the new low-profile panels.
We are also happy to acknowledge that our estimates for ROI and financial return have been met during the first year.
This case study has been edited slightly for grammar, punctuation, and clarity, but the content of the study has not been changed.